Built by a Working Travel Agent, Not a SaaS Bro
TravelForza was built by Hudson Valeriano — founder of Rio Travel LLC in Park City, Utah, and an active travel agent booking real trips every week. Every feature in the platform was born from a real client problem, not a roadmap meeting.
Hudson Valeriano
Founder · TravelForza, Rio Travel LLC, Rio Transportation
Hudson is a Brazilian-American travel agent based in Park City, Utah. He founded Rio Travel LLC in 2022, growing from solo trips to a full-service agency that books group trips, luxury honeymoons, and complex multi-country itineraries for clients across the US, Brazil, Mexico and Spain.
After spending the first 2 years duct-taping spreadsheets, Notion docs, Splitwise, and WhatsApp Web into a workflow, Hudson built TravelForza — the platform that replaces all of those with one cohesive system. Every feature ships the day after he hits the friction in his own agency.
What Hudson actually books:
- Luxury honeymoons (Hawaii, Maldives, Tokyo, Paris)
- Multi-generational family trips (Cancún, Orlando, Hawaii)
- Brazilian families visiting USA (Disney, NYC, Vegas)
- Group cruise charters and bachelor/bachelorette trips
- Premium ski packages (Deer Valley, Park City, Aspen)
Why TravelForza exists
By 2024 Hudson had 60+ active clients tracked in 4 different tools, sending WhatsApp messages by hand to confirm flights, and copy-pasting itineraries between Google Docs and PDFs. The industry standard tools were either:
- Legacy desktop software (ClientBase, Trams) built in the 2000s for GDS-heavy US agencies
- Generic CRMs (HubSpot, Salesforce) that don't understand flights or itineraries
- Single-purpose tools (Travefy for itineraries, Splitwise for groups, WhatsApp for comms) that don't talk to each other
- Spreadsheet hell (the most common, the worst)
So in 2025 Hudson started building TravelForza in evenings and weekends, alongside Rio Travel's daily operations. By mid-2026 the platform was hardened by 200+ live trips and ready for other agents.
Credentials & associations
- Rio Travel LLC — registered LLC, State of Utah, est. 2022
- Active travel agent through host agency relationship (IATA/ARC-accredited supplier)
- Bilingual (Portuguese / English) + functional Spanish
- Specialist focus: Latin American clients, premium family travel, complex multi-leg itineraries
What clients say
Real reviews from real Rio Travel clients (anonymized for privacy):
"Hudson booked our Hawaii honeymoon and every single thing was perfect. The itinerary link he sent worked like a real app — we used it on the lock screen for the whole trip." — V.A., Park City, UT
"Trabalhamos com vários agentes ao longo dos anos. O Hudson é diferente — ele responde no WhatsApp em minutos e o roteiro é uma experiência completa, não um PDF." — D.B., São Paulo
"We split the cost of our family Cancun trip among 8 people using the trip\'s expense feature. Saved us hours of WhatsApp math." — M.R., Miami
Get in touch
For TravelForza platform questions: contactus@riotravelpc.com.
For travel agency services via Rio Travel: WhatsApp +1 (435) 214-6939.
For partnership / press: contactus@riotravelpc.com with subject "Press".
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